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Family COnnect
Family COnnect
about us
We're on a
Mission
k-ID is building the infrastructure layer for an age-aware internet.
We orchestrate age assurance based on local laws, risk profiles, and regulatory requirements to help companies answer a foundational question: how old are my users, in a way that is privacy-preserving and globally compliant. That age signal then powers age-aware and age-appropriate experiences, enabling platforms to adapt features, permissions, and safeguards for kids, teens, and families across markets.
By making age-awareness a core part of digital systems, k-ID enables true safety by design, helping platforms operate responsibly, remain compliant at scale, and deliver safer, more trusted online experiences worldwide.
Values
MOM
Mission Over Me
We are dedicated to protecting and empowering kids and teens as they play, learn, and grow up online
We see our team as the entire company, not just the domain, function, or the people we work with
We value colleagues who prioritize team success over individual recognition
We collectively celebrate individuality and the incredible benefits of having a global, diverse team
DAD
Distill And Delight
We make complex things simple
We strive for simplicity and elegance in all we do
We only release what delights the user and makes the experience feel like magic
We earn the “wow’
KID
Keep Innovating Daily
We are problem solvers and relentless in finding creative solutions
We don’t innovate for innovations’ sake; we innovate to solve real problems and solve them better
We don't fear failure, we fear not trying
We stay flexible and nimble
TEEN
Trust & Excellence
are Essential & Nurtured
We exist because of the trust we earn and maintain
We strive to be the most trusted partner for families, regulators, civil society, and industry
We earn trust through our consistent integrity and honesty, in both small and big things every day
We are unified through a growth mindset
We believe in individual excellence: we are most excellent when we are authentically ourselves
We believe in team excellence: we work hard at working well together and greatly value teamwork and healthy interpersonal dynamics
LFG
Let’s Fearlessly Go
We value fearless innovation: With the strength of our first four Core Values, we can fearlessly break through boundaries others believe are impossible
We are fearless because we think and plan ahead, not because we rush forward without thinking
We are biased toward action and take initiative to drive progress
Team
Deep Expertise
We bring extensive experience in law, privacy, trust, safety and gaming from leading companies such as Meta, Google, Take-Two, Electronic Arts, Microsoft, Netflix, Tencent, Unity and Latham & Watkins, along with insights from a former UK Minister for Internet Safety and Security.
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