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Values
It’s not about telling kids what they can’t do – it’s about giving them the right tools to discover what they can.
MOM
Mission Over Me
Our mission to empower kids & teens online is our collective priority
Our team is the entire company, not just the domain, function, or the people we work with
No ego or self-promotion — we rally around and support each other
We collectively celebrate individuality and the incredible benefits of having a global, diverse team
DAD
Distill And Delight
We make complex things simple
We strive for simplicity and elegance in all we do
We only release what delights the user and makes the experience feel like magic
We earn the “wow’
KID
Keep Innovating Daily
There will always be problems to solve, and we are relentless in finding creative solutions
We don’t innovate for innovations’ sake; we innovate to solve real problems and solve them better
We don't fear failure, we fear not trying
We stay flexible and nimble
TEEN
Trust & Excellence
are Essential & Nurtured
Trust
Excellence
Our existence is based on trust
We strive to be the most trusted partner for families, regulators, civil society, and industry
We earn trust through our consistent integrity and honesty, in both small and big things every day
Our team is unified through a growth mindset
We take pride in our work and hold ourselves to high standards
We believe in individual excellence: we are most excellent when we are authentically ourselves
We believe in team excellence: we work hard at working well together and greatly value teamwork and healthy interpersonal dynamics
LFG
Let’s Fearlessly Go
But we are biased to action
We are fearless because we think and plan ahead, not because we rush forward without thinking
If it's a recoverable error, we prioritize speed of execution over eliminating the risk of getting it wrong
If it's an irrecoverable error, we prioritize gathering data and taking the time to debate and discuss in order to make a high confidence call
Team
about us
Our team is committed to enhancing the online experience for kids and teens, making it safer, and assisting developers of all sizes in easily complying with global regulations. We bring a wealth of experience in privacy, trust, and safety from the world's leading platforms, including Meta, Google, Take-Two, Electronic Arts, Microsoft, Netflix, Tencent, Unity and Voodoo.
