‍k-ID partners with Wizards of the Coast | Hasbro to bring enhanced safety and parental consent to digital experiences

Singapore, October 30, 2025

k-ID, the global compliance platform enabling safe and age-appropriate digital experiences for young people worldwide, today announced a partnership with Hasbro, one of the world’s leading game, IP, and toy companies. k-ID is implementing comprehensive parental consent and verification solutions across Wizards of the Coast’s suite of online games. 

Through this partnership, k-ID is enabling an age gating and parental consent process designed to align with global best practices and evolving regulatory expectations.  This approach empowers children to engage in appropriate online experiences, supports meaningful parental oversight of their gaming activity, and reinforces Wizards of the Coast's commitment to youth safety online.

The implementation has already demonstrated significant traction, with 1.4 million age-gate checks completed. 

"Partnering with Hasbro represents a significant milestone in bringing our solutions to some of the world's most beloved gaming experiences," said Kieran Donovan, CEO and Co-Founder of k-ID. "Wizards of the Coast attracts players of all ages, and we're proud to provide the tools that help them create age-appropriate experiences at scale. These early results demonstrate that when we make compliance straightforward for platforms and intuitive for families, everyone benefits."

“We create games meant to inspire wonder and connection,” said Joel Emans, VP Legal at Wizards of the Coast. “Through our partnership with k-ID, we’re giving players—and their parents—the confidence that every experience is built on safety, trust, and transparency.”
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k-ID's platform is designed to work globally, adapting to regional regulatory requirements while providing a consistent experience for families, regardless of their location. This approach enables publishers like Hasbro to deploy a single solution that scales across their international operations.

About k-ID

k-ID enables any player, regardless of age or location, to have an age-appropriate and locally compliant online experience. Through its suite of tools for developers, publishers, and platforms, k-ID solves the complex issue of privacy and online safety for young audiences on a global scale. k-ID was recently named in TIME’s Best Inventions of 2025 list, recognising its role in protecting children online. 

k-ID's mission is to revolutionize the industry’s approach to online child and youth safety, ensuring kids and teenagers are not excluded from the internet, but empowered to explore age-appropriate experiences within it.

Founded by internationally renowned experts in online safety, privacy, and gaming, k-ID’s technology enables businesses to provide age-appropriate experiences that respect young users, satisfy regulatory requirements, and reduce the need for children to misrepresent themselves online.

For more information, visit www.k-id.com.

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